StashKart
As co-founder of Stashkart, I wasn’t just designing a logo, I was shaping a brand and business from the ground up. The visual identity was just one part of a larger initiative to create an e-commerce platform centered on discovery made delightful. Our logo captures this balance of imagination and purpose through the fusion of a cart and a treasure box, while the New Zen typeface adds clarity, warmth, and trust.
Logo Design, Brand Identity, Social Media, Website Design, Illustrations
Co- Founders:
Ashvin Panicker
Avani Lakhotia
But branding was just the start. Stashkart quickly became a playground for productizing ideas, turning one-off creative sparks into repeatable, sellable products. From niche collaborations and event-led merchandise to playful t-shirts, tote bags, notebooks, and even dog tees, I worked at the intersection of creativity and commerce. The website was designed to feel intuitive and engaging, while social media and bold visuals made it easy to scale content and build community. Every touchpoint was designed for consistency, energy, and approachability. More than a visual identity, Stashkart grew into a living system where imagination translated into tangible experiences people could discover, share, and enjoy.
We just wanted to say a very big thank to Kristy and the team for all the great work she and her team have done for our brand! We absolute love how everything has turned out. Working with Kristy was so easy, effortless and we felt as though all of our needs were accommodated for. Pink Pony Creative's professionalism made it such a pleasure. The thought of graphic design was very daunting for us, but because of Pink Pony's expertise it was an absolute breeze.
Jogeswari Psv
Director - Operations at Golftripz
