Lakhotia Seh Associates
Lakhotia Sehgal Associates, a law firm rooted in expertise and integrity, approached us to create a brand identity that felt both timeless and modern. The goal was to design something simple yet impactful, an identity that would instill confidence, unify their brand presence, and adapt seamlessly across traditional and digital platforms.
Logo Design, Brand Identity & Print media Design
On the job: Avani Lakhotia
The final logo strikes a balance between classic and contemporary. A serif monogram conveys professionalism and trust, while the integrated sans-serif logotype adds a modern, approachable edge. The negative space within the “L” and “S” forms a cohesive unit, subtly incorporating pillars of justice as a symbol of fairness and integrity. Encased in a seal-like box, the design communicates reliability and authority.
“We just wanted to say a very big thank to Kristy and the team for all the great work she and her team have done for our brand! We absolute love how everything has turned out. Working with Kristy was so easy, effortless and we felt as though all of our needs were accommodated for. Pink Pony Creative's professionalism made it such a pleasure. The thought of graphic design was very daunting for us, but because of Pink Pony's expertise it was an absolute breeze.”
Ravi Sehgal
Director - Operations at Golftripz
