Lakhotia Sehgal Associates
Logo Design, Brand Identity & Print media Design
On the job:
Avani Lakhotia
Lakhotia Sehgal Associates, a law firm rooted in expertise and integrity, approached us to create a brand identity that felt both timeless and modern. The goal was to design something simple yet impactful, an identity that would instill confidence, unify their brand presence, and adapt seamlessly across traditional and digital platforms.
The final logo strikes a balance between classic and contemporary. A serif monogram conveys professionalism and trust, while the integrated sans-serif logotype adds a modern, approachable edge. The negative space within the “L” and “S” forms a cohesive unit, subtly incorporating pillars of justice as a symbol of fairness and integrity. Encased in a seal-like box, the design communicates reliability and authority.
