Culture-Driven Corporate Hampers
Packaging Design, Print design, User Experience, Communication strategy
Team:
Pichkaari Design Studio
Avani Lakhotia
Pitaara creates corporate hampers that turn gifting into meaningful experiences, celebrating company culture, values, and special occasions. Each hamper is thoughtfully curated to spark connection and bring joy to employees and their families, transforming a simple gift into a memorable moment.
As Communication Strategist, I led the experience design, curating themes, messaging, and products that reflected both the occasion and the company’s ethos. I also designed the packaging and unboxing experience to engage all the senses, making each hamper a small, immersive narrative that delights and connects employees to the brand and the celebration.
Each hamper was built around a strong, sensory theme. The Indradhanush Holi Hamper, for example, celebrated colour, collaboration, and coming together, expressed through products that captured the spirit of Holi and the idea of finding a treasure at the end of a rainbow.
The 5 Days of Diwali Hamper was designed with families in mind, knowing these gifts would be enjoyed at home by all age groups. Each product represented a day of Diwali: Dhanteras, Naraka Chaturdashi, Lakshmi Puja, Govardhan Puja, and Bhai Dooj, while playful elements like pop-pops added a touch of joy for everyone. Feedback confirmed that this multi-age approach created delight across the family.
Once the experience and product lineup were finalized, we designed packaging that elevated the story even further. The Winter Wonderland Hamper reimagined the New Year countdown through the lens of the UK’s Winter Wonderland carnival, taking the form of a reindeer carousel. Each section revealed a product themed as a classic carnival ride—the roller coaster, ferris wheel, splash mountain, and more. Crafted from 52 interlocking cardboard pieces and assembled without glue, the carousel could be produced centrally and assembled in multiple cities, reducing courier costs while ensuring every hamper arrived perfectly intact.
